Imperva Acquires Data Security Assets from Camouflage Software

Acquisition enables Imperva customers to increase user access to sensitive data assets while reducing risk

Imperva has acquired the assets of Camouflage Software, Inc., a data masking company. In addition, Imperva has hired nearly all of Camouflage's employees. This acquisition furthers a technology alliance with Camouflage that added data masking capabilities to the existing portfolio of market-leading Imperva data protection offerings.

The data masking technology pioneered by Camouflage enables enterprises to replace sensitive data, such as personally identifiable information, embedded in business processes with fully functioning fictional data that conforms to the logic embedded in the application. For example, if a postal code is replaced with fictional data, that data must conform to the look-up validation in the field and operate as expected. Masked data is useful for business analysis, development and test, cloud adoption and other purposes. It also helps minimize the number of places actual sensitive data is stored reducing overall exposure to cyber threats. Imperva Camouflage Data Masking not only protects against data theft, but also serves as a compliance solution for customers subject to regulations governing data privacy and the secure transfer of data such as the General Data Protection Regulation (GDPR), the Payment Card Industry (PCI) Data Security Standards and the Health Insurance Portability and Accountability Act (HIPAA).

Combined with Imperva SecureSphere and Imperva CounterBreach, Imperva Camouflage enables organizations to safely maximize use of highly-valuable data by:

• Discovering where sensitive data resides, and who has access
• Masking sensitive data to safely and broadly use it across the organization
• Continuously monitoring in real time who accesses what data

Detecting and containing potential breaches by quickly identifying and blocking instances of data abuse